CHICAGO, Nov. 25, 2019 (GLOBE NEWSWIRE) -- PureCircle (LSE: PURE), the world's leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industries, will be showcasing its next generation stevia leaf ingredients – and some delicious products made with them -- at Food Ingredients (Fi) Europe stand 6D91 in Paris, France 3-5 December.
For the first time, the Company will bring PureCircle Gourmet Ice Cream with zero added sugar to Europe for attendees to enjoy. PureCircle will craft its indulgent ice cream onsite in two classic flavors: chocolate and vanilla. PureCircle Ice Cream is sweetened with the company’s next generation stevia sweetener. It was introduced this past summer in Chicago, the site of the company’s global headquarters.
The Company served the ice cream to thousands of people in Chicago and received overwhelmingly positive responses with consumers stating their intent to purchase the ice cream, and that the ice cream improved their taste perception of stevia as an ingredient. PureCircle conducted international survey research about the ice cream product and will be sharing the survey results with attendees at stand at stand 6D91.
In addition to ice cream, PureCircle will offer a robust menu of no added sugar products made with its sugar-like, plant-based, next generation stevia leaf ingredients. Attendees visiting PureCircle’s exhibit space will be treated to sweet and savoury food and beverage items, including smoky barbeque crisps, chocolate truffles, a rose lemonade and chili spiced nuts among many others, all taste enhanced with stevia.
PureCircle recently announced it is expanding use of its new proprietary stevia leaf variety. Carefully cultivated by PureCircle and successfully field-tested, this new stevia varietal yields greater quantities of its sugar-like next generation stevia ingredients compared to previous generations of stevia plants. This breakthrough further improves PureCircle’s ability to deliver an ample, sustainable supply of next generation stevia leaf ingredients to food and beverage companies; those ingredients include sweeteners, flavors and antioxidants in addition to other functional ingredients. Fi Europe attendees will experience first-hand the improved taste performance and quality of these plant-based ingredients.
All of PureCircle’s ingredients begin with the stevia plant. A sweetener is a “stevia leaf sweetener” only if it starts with the stevia plant. Stevia-like ingredients produced in laboratories by others are not stevia leaf ingredients. The Company works with farmers in Asia, Africa, Latin America and North America to grow and source its proprietary stevia plants. PureCircle’s agricultural programs not only provide the company with high-quality stevia, but also help support sustainability and farm communities.
In the last decade, largely due to PureCircle’s efforts, stevia has come a long way. Some years ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today, the Company’s next generation stevia leaf sweeteners offer sugar-like taste and help beverage and food companies increase their offerings of low and zero added sugar products without sacrificing taste. PureCircle is able to supply these ingredients in the significant quantities beverage and food companies require and cost effectively to them.
Jackson Pillow, Media Relations Manager
Email: Jackson.Pillow@purecircle.com Phone: +1 630 256 8394
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/382f27ae-0817-44db-a448-2d41f3645f65
Buy photo and video packages at flexible prices